As we know, D has a branding problem. I suggest a small step towards fixing that branding problem, namely changing D's brand color to a shade of blue.

Red is associated with excitement, danger, anger, and action. Danger and anger and excitement are not positive qualities of a systems programming language. They amplify the primal fear some people have of GC. In contrast, blue reflects stability, harmony, and trust. These are all qualities we like in a systems programming language. In other words, blue triggers emotions that should be associated with systems programming language, which is what D desires to be.

Go, C, and C++ all use blue. Rust's logo is black, and the rest of its website is an even mix of the rainbow.

On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
> As we know, D has a branding problem. I suggest a small step towards fixing that branding problem, namely changing D's brand color to a shade of blue.
>
> Red is associated with excitement, danger, anger, and action. Danger and anger and excitement are not positive qualities of a systems programming language. They amplify the primal fear some people have of GC. In contrast, blue reflects stability, harmony, and trust. These are all qualities we like in a systems programming language. In other words, blue triggers emotions that should be associated with systems programming language, which is what D desires to be.
>
> Go, C, and C++ all use blue. Rust's logo is black, and the rest of its website is an even mix of the rainbow.

I agree with this.

On Monday, 13 January 2020 at 06:25:45 UTC, Ferhat Kurtulmuş wrote:
> On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
>> [...]
>
> I agree with this.

Blue is boring, make it green.

On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
> As we know, D has a branding problem. I suggest a small step towards fixing that branding problem, namely changing D's brand color to a shade of blue.

I suggested a similar thing a few weeks ago [1]. Since then I pondered from time to time about this and meanwhile I think, it isn't necessary to give up on red (which has historic reasons: D was called Mars in former days). But I'd suggest to change the color of the links on the website to blue - from the perspective of a designer it's an optimum second color to red (so called 120°-color). This would make allready a huge difference. I actually wanted to file a PR, but have not found the time to do so (or more correct: other things were more important to me).

[1] https://forum.dlang.org/thread/aezgbwcfrfvzvewjeodw@forum.dlang.org

On 13/01/2020 8:46 PM, berni44 wrote:
> On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
>> As we know, D has a branding problem. I suggest a small step towards fixing that branding problem, namely changing D's brand color to a shade of blue.
> 
> I suggested a similar thing a few weeks ago [1]. Since then I pondered from time to time about this and meanwhile I think, it isn't necessary to give up on red (which has historic reasons: D was called Mars in former days). But I'd suggest to change the color of the links on the website to blue - from the perspective of a designer it's an optimum second color to red (so called 120°-color). This would make allready a huge difference. I actually wanted to file a PR, but have not found the time to do so (or more correct: other things were more important to me).
> 
> [1] https://forum.dlang.org/thread/aezgbwcfrfvzvewjeodw@forum.dlang.org

I would be ok with this particular change and it fits nicely now that we know Mars has water on it.

On Monday, 13 January 2020 at 06:28:23 UTC, norm wrote:
> On Monday, 13 January 2020 at 06:25:45 UTC, Ferhat Kurtulmuş wrote:
>> On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
>>> [...]
>>
>> I agree with this.
>
> Blue is boring, make it green.

Nah... what we need is Mustard

https://en.wikipedia.org/wiki/Mustard_(color)

On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
> Red is associated with excitement, danger, anger, and action.

"It waved above our infant might,
When all ahead seemed dark as night;
It witnessed many a deed and vow,
We must not change its colour now."

;-)

On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
> As we know, D has a branding problem. I suggest a small step towards fixing that branding problem, namely changing D's brand color to a shade of blue.
>
> Red is associated with excitement, danger, anger, and action.

Sorry to say that, but if you've followed D over the years, it seems to be an appropriate color. [1]

> Danger and anger and excitement are not positive qualities of a systems programming language. They amplify the primal fear some people have of GC.

Why GC in particular? Also, the color blue wouldn't change the fact that D has inbuilt GC and that some people are suspicious of GC (not me though). I don't think a C++ programmer will say "Uh, now that it's blue, maybe GC ain't such a bad thing after all". ;-)

> In contrast, blue reflects stability, harmony, and trust. These are all qualities we like in a systems programming language. In other words, blue triggers emotions that should be associated with systems programming language, which is what D desires to be.

Again, it's not the color but the culture of the language. You cannot change that by using a different color. You'll also have to deliver "stability, harmony, and trust". Else it's not gonna work.

> Go, C, and C++ all use blue. Rust's logo is black, and the rest of its website is an even mix of the rainbow.


[1] Red also figures big in Scala which has / had similar issues (https://scala-lang.org/)

On Monday, 13 January 2020 at 04:21:54 UTC, James Lu wrote:
> As we know, D has a branding problem. I suggest a small step towards fixing that branding problem, namely changing D's brand color to a shade of blue.

Oh. My. God.

The over 1 billion Chinese people on the planet see red as luck, joy, and happiness. Color meanings are NOT consistent across cultures. Blue for example, is often associated with depression, loneliness and saddness... "feeling blue". So you're suggesting we make D feel like a dead language? :P

Changing the color of a language to increase popularity is the beyond absurd, as is comparing the color of a website to warning colors in nature. People aren't that stupid--nobody is choosing a language because of the _color_ of the website.

https://study.com/academy/lesson/color-meanings-in-different-cultures.html
https://www.shutterstock.com/blog/color-symbolism-and-meanings-around-the-world
[and a thousand other google links for "culture color meaning"]

Actual ways to improve D's branding involve actual work:

 - Making showcase projects that other people are impressed with (<---this a thousand times)
 - Provide well-written tutorials
 - Go to programming conferences and speaking
 - Networking with businesses and people to sell people on the power of D to improve their work
 - Fix bugs (and improve documentation) that pushes away newcomers