pragma wrote:
> In article <dvs2bl$18bo$1@digitaldaemon.com>, Walter Bright says...
> 
>>
>>"kris" <foo@bar.com> wrote in message news:dvra93$cdi$1@digitaldaemon.com...
>>
>>>Not to be a party-pooper, but I got the impression that catchphrases are a bit 80's? Does anyone buy into that type of pitch anymore?
>>>I mean, when was the last time you swallowed a line like "Power, Performance, Productivity" from an eager and straight-faced salesperson?
>>
>>That's not a good catchphrase. But when you've got a few seconds to make a first impression before they turn the page, a good one helps. 
>>
> 
> 
> How about: D - Work smarter, not harder.


Or "Dude! Work smarter, not harder" :)

Jesting aside; wouldn't it be a good idea to identify the target audience for this kind of message? Is it this group? Perhaps the Hackers noted by Paul Graham? Or management? Java programmers? C# developers? Who?

One of the fundamental rules of marketing is to identify (and know) your market. It's also rumoured that engineers make piss-poor marketers ~ too honest and/or pragmatic.

Walter Bright wrote:
> If you could  sum up the essence of D in a "high concept", what would it be?
> 
> http://www.themegahitmovies.com/highconcept.htm
> 
> Some particularly bad ones:
> 
> 1) Write once, debug everywhere
> 2) Tastes great, less filling.
> 3) Choosy programmers choose D.
> 4) C's dead, Jim.
> 5) So sophisticated, even we don't understand it.
> 6) Resistance is useless.
> 
> Some marginally better ones:
> 
> 1) Power, Performance, Productivity
> 
> 


* Draconian C++ to Calisthenic D.

Or is that too confrontational? :)

-JJR

In article <dvs2bl$18bo$1@digitaldaemon.com>, Walter Bright says...
>
>
>"kris" <foo@bar.com> wrote in message news:dvra93$cdi$1@digitaldaemon.com...
>> Not to be a party-pooper, but I got the impression that catchphrases are a
>> bit 80's? Does anyone buy into that type of pitch anymore?
>> I mean, when was the last time you swallowed a line like "Power,
>> Performance, Productivity" from an eager and straight-faced salesperson?
>
>That's not a good catchphrase. But when you've got a few seconds to make a first impression before they turn the page, a good one helps.

'Speed, power, and all the features of C++, Java, and C#, with a lot less code.'

Kevin

Walter Bright wrote:
> "kris" <foo@bar.com> wrote in message news:dvra93$cdi$1@digitaldaemon.com...
> 
>>Not to be a party-pooper, but I got the impression that catchphrases are a bit 80's? Does anyone buy into that type of pitch anymore?
>>I mean, when was the last time you swallowed a line like "Power, Performance, Productivity" from an eager and straight-faced salesperson?
> 
> 
> That's not a good catchphrase. But when you've got a few seconds to make a first impression before they turn the page, a good one helps. 

In terms of print, there's a number of ways to do that. A catch-phrase is one, but requires parsing and semantic analysis (brain time). Catchy names are apparently processed in a related but much less immediately taxing fashion; akin to facial recognition? Even if we don't "get it", there's often enough interest to turn the page back over ~ just like when you see a face you almost recognise, and a whole lot of dedicated effort goes into resolving that ~ sometimes for days <g>

An interesting logo, or anything pictorial that stands out from the background (such as a comic strip) are apparently much more noticable than catch-phrases. That's hardly surprising given that our predator eyes excel at isolating 'interest' from vast quantities of background noise.

2 cents

p.s. I guess you didn't care much for "Get it on!" and "Amber" then? :)

kris wrote:
> pragma wrote:
>> In article <dvs2bl$18bo$1@digitaldaemon.com>, Walter Bright says...
>>
>>>
>>> "kris" <foo@bar.com> wrote in message news:dvra93$cdi$1@digitaldaemon.com...
>>>
>>>> Not to be a party-pooper, but I got the impression that catchphrases are a bit 80's? Does anyone buy into that type of pitch anymore?
>>>> I mean, when was the last time you swallowed a line like "Power, Performance, Productivity" from an eager and straight-faced salesperson?
>>>
>>> That's not a good catchphrase. But when you've got a few seconds to make a first impression before they turn the page, a good one helps.
>>
>>
>> How about: D - Work smarter, not harder.
> 
> 
> Or "Dude! Work smarter, not harder" :)
> 
> Jesting aside; wouldn't it be a good idea to identify the target audience for this kind of message? Is it this group? Perhaps the Hackers noted by Paul Graham? Or management? Java programmers? C# developers? Who?
> 
> One of the fundamental rules of marketing is to identify (and know) your market. It's also rumoured that engineers make piss-poor marketers ~ too honest and/or pragmatic.


If we throw enough catch phrases out... maybe we'll capture all markets! < big toothy grin >.

Although, I'm curious to know what kind of market "Dude" will attract. What happens when you cross a nerd with a hipster: do you get a game developer? :)

I once came across a comic that showed two kids discussing a topic in great earnest, skateboards in hand. It went something like this:

kid #1:  Dude...
kid #2:  Dude!

kid #1:  Dude?
kid #2:  Duuuuude...

kid #1:  Duh uuude
kid #2:  Duu -ude

kid #1:  dude.
kid #2:  dude.

Translation (can't remember the original so I've taken some license here):

kid #1:  Greetings, my dear friend...
kid #2:  Salutations to you, sir!

kid #1:  Have you made any progress with our prior expatiation of the metaphysical implications of moral order?

kid #2:  Affirmative, I have deduced that rather than remonstrating a salient conclusion, we have but managed to coalesce a protuberancy of words and meaning: in short, it was a complete tautology.

kid #1:  I utterly and completely agree -- your perspicuousness in the matter, at least, is indisputable.
kid #2: You are most kind; yet my sagacity is but a reflection of your own circumspection.

kid #1: I must go now; we shall meet again.
kid #2: Most indubitably; adieu to you, sir.

:)

-JJR

> * Draconian C++ to Calisthenic D.

Hehe I like it, maybe even more confrontational like

D , what C++ should have been .
D , because C++ sucks.
D , its not your fathers programming language.
D , kicking your ass all over this mo fo!


John Reimer wrote:
> Walter Bright wrote:
> 
>> If you could  sum up the essence of D in a "high concept", what would it be?
>>
>> http://www.themegahitmovies.com/highconcept.htm
>>
>> Some particularly bad ones:
>>
>> 1) Write once, debug everywhere
>> 2) Tastes great, less filling.
>> 3) Choosy programmers choose D.
>> 4) C's dead, Jim.
>> 5) So sophisticated, even we don't understand it.
>> 6) Resistance is useless.
>>
>> Some marginally better ones:
>>
>> 1) Power, Performance, Productivity
>>
>>
> 
> 
> * Draconian C++ to Calisthenic D.
> 
> Or is that too confrontational? :)
> 
> -JJR

Walter Bright wrote:
> "kris" <foo@bar.com> wrote in message news:dvra93$cdi$1@digitaldaemon.com...
>> Not to be a party-pooper, but I got the impression that catchphrases are a bit 80's? Does anyone buy into that type of pitch anymore?
>> I mean, when was the last time you swallowed a line like "Power, Performance, Productivity" from an eager and straight-faced salesperson?
> 
> That's not a good catchphrase. But when you've got a few seconds to make a first impression before they turn the page, a good one helps. 

Do we really care about the type of person that will make a decision about a language in the first 5 seconds they hear of it?  Even an executive summary would include more than just a catchprase.


Sean

"pragma" <pragma_member@pathlink.com> wrote in message news:dvs65b$1dee$1@digitaldaemon.com...
> How about: D - Work smarter, not harder.
> ?

It's too vague. Remember the Java one - "write once, run everywhere"? That was very effective. Need something like that for D.

C++'s catchphrase was originally "C with Classes", and later "A better C."

Andrei sent me a list of what pops in his head when he thinks about a language:
--------------------
1. FORTRAN. "First high-level language for scientific computing"
2. LISP. "Lambda. Garbage collection. S-expressions."
3. C. "Portable, efficient assembler. Systems programming"
4. C++. "Multiparadigm"
5. Perl. "Regular expressions. String manipulation."
6. Java. "Virtual Machine (= Write Once, ...). Safety."
7. Smalltalk. "Pure object-oriented."
8. Haskell. "Functional. Type inference."
9. Eiffel. "Contracts."
-------------------------

"A better C++" - don't want to copy Bjarne
"C++ reloaded" - too hollywood
"C++ version 2" - <g>
"C++ - we can rebuilt it, we have the technology" - 6 million dollar mannish
"C++ streamlined" - ?

Walter Bright wrote:
> "kris" <foo@bar.com> wrote in message news:dvra93$cdi$1@digitaldaemon.com...
>> Not to be a party-pooper, but I got the impression that catchphrases are a bit 80's? Does anyone buy into that type of pitch anymore?
>> I mean, when was the last time you swallowed a line like "Power, Performance, Productivity" from an eager and straight-faced salesperson?
> 
> That's not a good catchphrase. But when you've got a few seconds to make a first impression before they turn the page, a good one helps. 
> 

I like "D Code", as it has sort of a double meaning.

D Code - code in the d programming language
D Code - as in decode... "making code as easy as text" or "code in an ordinary language"

On Wed, 22 Mar 2006 15:22:16 -0500, Charles <noone@nowhere.com> wrote:

>  > * Draconian C++ to Calisthenic D.
>
> Hehe I like it, maybe even more confrontational like
>
> D , what C++ should have been .
> D , because C++ sucks.
> D , its not your fathers programming language.
> D , kicking your ass all over this mo fo!
>

Yes, I like "D, what C++ should have been.". If the slogan includes "C++" at all, I don't want it suggesting C++ is any good.