On 07/07/14 14:09, Alix Pexton wrote:

> Shame, I kinda liked the cardboard box, I surprised myself with how
> quickly it came together.

What I don't like is that it looks like a standard icon with the D logo just added on top.

Have a look at this icon from Adium [1]. This icon is used for plugins for Adium. It uses the standard OS X icon for plugins with the Adium logo on.

> I was surprised when I found my mother's Ubuntu net book had an icon for
> D files that matched the default theme, while my vertualised Debian
> install doesn't even have them for C.
>
> There doesn't seem to be a standard file icon on Windows any more
> either, C files on my machine get their icon from visual studio (simple
> page with a big letter C) the page element is common to all the
> filetypes registered by VS, but different to ones registered by IE and
> bundled ones like text files. It is something that everyone seems to
> have to reinvent!

The C icon probably comes from Xcode. BTW, here's how it looks like [2]. The corresponding icon from TextMate looks like this [3]. Just the TextMate logo with a name of the language at the bottom.

> There is a generic page icon, but that doesn't seem to have been updated
> to the windows 7 theme.
>
> I'll try and find generic page icons for for as many systems as I can
> and see if I can make one overlay that works well with them all.
>
> I was wondering if it was worth making separate icons for .di .dd and
> .ddoc files too, and I wanted to have a special icon for package.d but
> there doesn't seem to be a way to specify an icon based on anything
> other than the last element of the extension.

That depends on how they look like. For icons like this [2], it's pretty easy to create one for each extension.

[1] https://drive.google.com/file/d/0B7UtafxGD9vEQy0wQVhaMEFWa1U/edit?usp=sharing

[2] https://drive.google.com/file/d/0B7UtafxGD9vEV2JCMk5jSjMyNnc/edit?usp=sharing

[3] https://drive.google.com/file/d/0B7UtafxGD9vENFFZNVFSMHJ6Qjg/edit?usp=sharing

-- 
/Jacob Carlborg

On 07/07/2014 3:40 PM, Jacob Carlborg wrote:
> The C icon probably comes from Xcode. BTW, here's how it looks like [2].
> The corresponding icon from TextMate looks like this [3]. Just the
> TextMate logo with a name of the language at the bottom.

So it comes down to where the logo gets positioned.

On windows its left of centre, on mac its at the bottom. I think its might be going a bit far to produce an icon per editor, so I'll concentrate on making something that looks good as an overlay in multiple positions and make sure that it is easy for others to incorporate.

I have made several versions of the logo with reversed colours (I added a couple of them to the branding strategy document I posted [1]). I prefer them to the versions without horizons, but I'm not sure I like any of them enough to really support them.

A...

[1]https://docs.google.com/document/d/1Sb4xnZUbzVRIicsfnxBFhTvRH4EOYq88wZexAuGcnaE/edit

On 02/07/2014 10:10 PM, Alix Pexton wrote:
> On 02/07/2014 6:13 PM, Vladimir Panteleev wrote:
>> On Wednesday, 2 July 2014 at 16:53:52 UTC, Brad Anderson wrote:
>>> He should be contacted and asked if he'd be willing to assign
>>> copyright to Walter. Does anyone have his email address?
>>
>> Walter and I have attempted to reach out to Martin a while ago with
>> regards to logo licensing (triggered by the logo's deletion on Wikipedia
>> - it was taken down once, but since then someone reuploaded it again).
>> As far as I know, so far there has been no reply.
>>
>> Here's the information I have:
>>
>> Original post:
>> http://forum.dlang.org/post/e3j72u$16n7$1@digitaldaemon.com
>>
>> GitHub profile:
>> https://github.com/FunkyM
>>
>> Professional website:
>> http://mirell.de/
>
> The site where the original logo is hosted has a "mail me" link on its
> landing page...
>
> heyitsallok@sukimashita.com
>
> A...

Has anyone made a new attempt to reach out to Martin yet?

A...

On 01/07/14 19:45, Gary Willoughby wrote:

> People need to have the perception that the brand is strong and that the
> product is stable. The logo reflects this. The logo is an icon of D as a
> product. Just casually tossing it aside is allowing further extension of
> user perceptions of unprofessionalism. We need to nuture the brand to
> create the perception and feeling of security, stability and
> professionalism.

BTW, have a look at this Scala website [1]. In the top left corner there is a Scala logo. It's flat and quite simple design with no colors. In the middle there's a big logo, more complex with shades, colors, shadows and so on. You can instantly see that both are the same logo, but at the same time they're quite different. I think it's good idea to have multiple versions of a logo, used in different context. Oh, I just found a third version of their logo, in the bottom right corner. It's like the first one but with some colors.

[1] http://www.scala-lang.org/

-- 
/Jacob Carlborg

On 10/07/2014 9:18 AM, Jacob Carlborg wrote:

> BTW, have a look at this Scala website [1]. In the top left corner there
> is a Scala logo. It's flat and quite simple design with no colors. In
> the middle there's a big logo, more complex with shades, colors, shadows
> and so on. You can instantly see that both are the same logo, but at the
> same time they're quite different. I think it's good idea to have
> multiple versions of a logo, used in different context. Oh, I just found
> a third version of their logo, in the bottom right corner. It's like the
> first one but with some colors.
>
> [1] http://www.scala-lang.org/
>
Shame the spiral staircase in the picture of the office isn't left handed, otherwise that would be their logo too ^^

A...

On 2014-07-10 13:51, Alix Pexton wrote:

> Shame the spiral staircase in the picture of the office isn't left
> handed, otherwise that would be their logo too ^^

Hehe, yeah. It looks like it's designed after the logo.

-- 
/Jacob Carlborg

On 07/07/2014 11:35 AM, Alix Pexton wrote:
> On 03/07/2014 8:50 PM, Walter Bright wrote:
>> On 7/3/2014 4:40 AM, Alix Pexton wrote:
>>> I agree!
>>>
>>> I started working on this little document last night while angry and
>>> tired,
>>> maybe it should find its way to the wiki.
>>>
>>> https://docs.google.com/document/d/1Sb4xnZUbzVRIicsfnxBFhTvRH4EOYq88wZexAuGcnaE/edit
>>>
>>>
>>>
>>>
>>> Its the last time I'm going to post any work related to D branding or
>>> logo
>>> design unless someone specifically asks me to.
>>
>> It's a well written document. Thank you for doing this!
>>
>
> I've created a pull request on dlang.org to add a brief page on
> branding. I wasn't sure if I should put a link in to this report or not.
>
> A...

This PR doesn't seem to have attracted a lot of attention yet, please take a look.

https://github.com/D-Programming-Language/dlang.org/pull/609

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