[dlang.org] Let's talk about the logo

I agree with him that changing it to a completely different one would probably not be a good move, losing whatever brand recognition we have. But I think we should adapt the logo to the needs at hand.

It's obvious to me that the D and the moons (the two circles to the upper right of the D) make the recognizable core of the logo. I know that others see it the same way. That means, the D and the moons should be kept intact. Their shapes and positions should not change.

However, I believe we can take away a lot of the decorations of the current logo, and it will still be recognized immediately as the same brand.

Here's a little progression of simplifications, in the context of dlang.org:

http://i.imgur.com/eJaKFtx.png

The first one is the current logo. The last one shows just the core shape (D + moons), of course.

I'm not nearly the first one to do this, but I'd like to propose adopting the core shape as the official logo. Then specify some specific shade of red as the official brand color. (We're using #B03931 on dlang.org.)

We could provide multiple variants of the logo for different use cases, and with varying levels of decoration:

* Core shape in different color combinations (black one white, red on white, white on red).
* Versions that include the background arc (I'm interpreting that as Mars), possibly in different colors.
* The full version with border and shadow. I.e. the current logo with adjusted colors, and maybe some details changed, like number of borders or amount of shininess.

For dlang.org, I'd choose the version with the wide background arc. I think it looks nice on the menu bar, and it puts a little more emphasis there than just the core shape. But just the core shape looks fine, too.

On Thursday, 21 January 2016 at 23:46:26 UTC, anonymous wrote: > The logo is repeatedly being called out as a weak spot of the D brand. But so far Walter has been adamant about keeping it the way it is. > > [...] I love the third one from the top, it is close enough from the official logo to identify it with no difficulty and yet fits really well in the bar.

On Thursday, 21 January 2016 at 23:49:39 UTC, cym13 wrote: > On Thursday, 21 January 2016 at 23:46:26 UTC, anonymous wrote: >> The logo is repeatedly being called out as a weak spot of the D brand. But so far Walter has been adamant about keeping it the way it is. >> >> [...] > > I love the third one from the top, it is close enough from the official logo to identify it with no difficulty and yet fits really well in the bar. Yes, the third is the best. The Martian horizon in the background is also a part of the core design of the logo; please don't drop it.

On Thursday, 21 January 2016 at 23:46:26 UTC, anonymous wrote: > ... For me the last one. It's simple and clear. I really don't think the currently Logo is good for the new layout, I really dislike the black border. I don't know what the big deal with changing the Logo, since any big company out there change theirs from time to time (Coca-Cola, Microsoft, HP, Google and so on). Bubbasaur.

On Thursday, 21 January 2016 at 23:46:26 UTC, anonymous wrote: > For dlang.org, I'd choose the version with the wide background arc. I think it looks nice on the menu bar, and it puts a little more emphasis there than just the core shape. But just the core shape looks fine, too. For me its a tie between the last two. Both look much better than the current one in my opinion. If the decoration should be kept I think the second one is a better replacement to the current one. However the shadow opacity on the second one could be reduced a bit, because that is a bit too black.

For the website, definitely number 3. As a standalone version, the fourth one can be used. Or if we insist on the "horizon" arc, maybe a version can be made that fades out the arc much closer to the "D", so that the entire logo fits into a nearly-square rectangle.

On Friday, 22 January 2016 at 00:04:33 UTC, tsbockman wrote: > On Thursday, 21 January 2016 at 23:49:39 UTC, cym13 wrote: >> On Thursday, 21 January 2016 at 23:46:26 UTC, anonymous wrote: >>> The logo is repeatedly being called out as a weak spot of the D brand. But so far Walter has been adamant about keeping it the way it is. >>> >>> [...] >> >> I love the third one from the top, it is close enough from the official logo to identify it with no difficulty and yet fits really well in the bar. > > Yes, the third is the best. The Martian horizon in the background is also a part of the core design of the logo; please don't drop it. Another vote for third.

On Friday, 22 January 2016 at 14:26:21 UTC, Marc Schütz wrote: > For the website, definitely number 3. As a standalone version, the fourth one can be used. Or if we insist on the "horizon" arc, maybe a version can be made that fades out the arc much closer to the "D", so that the entire logo fits into a nearly-square rectangle. Made the third one into a logo you could use on white background in case you need it: https://i.imgur.com/TXocm6E.png However I dont have an SVG for that and I basically just used the logo from the imgur screenshot, cut of a rounded rectangle (5px border radius) and added a simple box shadow (0px 1px 3px rgba(0,0,0,0.3))

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